What are doorway Pages?

[CygnetInfo]

Hello Fiends

Can anyone help me out and explain me what are doorway pages and are they beneficial for my website?

[bharathreddy]

Doorway pages or Gateway pages are pages that are optimized for one key term but are really designed to be gateways to lead you to a different, central page. These pages usually have very little original content and provide a poor user experience.
This used to be a common technique, but Google has started removing doorway pages from their search engine index.


Some examples of doorways include:

•Having multiple domain names targeted at specific regions or cities that funnel users to one page
•Templated pages made solely for affiliate linking
•Multiple pages on your site with similar content designed to rank for specific queries like city or state names

To answer to your question: definitely not advisable but it depends on which area you want to compromise, for sure your site will be removed from search index, so its up to you to increase visitors using these pages at the same time decrease the search index.

For more information go to:
http://www.seologic.com/faq/doorway-pages

Bharath Vasireddy

[CygnetInfo]

Hello Bharath Vasireddy

I really appreciate your knowledge..! As I am having a service providing sites and content is bit similar.Is it advisable change the content of every pages.

Thank you Bharath Vasireddy..!

[sptechnolab1]

Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. They are standalone pages designed only to act as doorways to your site. Doorway pages are a very bad idea for several reasons, though many SEO firms use them routinely.

[PeterSullivan]

Hi Cygnetlnfo if you targeting the search engine like Google, yahoo. Then I suggest you to stop doorways pages. Because it provide wrong information and also affect the ranking Google Hates that. My suggestion is to change the content or remove such pages by De-indexing. Other wise the whole website will get penalty.

[manchun]

you should avoid the doorway page techniques from your website. this is high risk techniques for penalty.

[sarbjitgrewal]

Doorway Pages are the pages that designed specially for the search engines for the easy navigation, but it impacts your websites sometimes, it leads to google update penalities.

[SwissProgrammer]

Wrong: Most or all of the previous answers if they are suggesting that doorway pages are limited to the web site that the page is on. A quick glance at the previous answers seem to suggest that error.

A page on some other site that has a link to your page can be a doorway page. Be careful to not make it obvious that it is a doorway page or Google might decide that both sites are attempting to spam.

Definition: A doorway page is like a door in that it leads, in some manner, to another page. That is all it is.