Change 'cell color' on dynamically added table cells

[nsteiner]

Hi all
On my web page I have a 3 column table.
The first cell changes background color when mouseover event occurs.
Something like this :

<TR><TD onMouseOver="this.bgColor='#00CC00'"
onMouseOut="this.bgColor='#F0FFF0'" >name</TD>
<TD>number</TD>
<TD>address</TD><TR>

This works fine.
Problem starts when I add more rows dynamically to the table using:
insertRow and insertCell
I can't get the added cells to change their color too.
I tried it like this:

row.cells[0].onmouseover="this.bgcolor='red'";
 

Doesn't work.

Can anybody help ?
Thanks in advance

[xNephilimx]

@nsteiner
That piece of code is wrong, onmouseover expects a function, not a string. The correct way to do that would be:

row.cells[0].onmouseover = function() {
    this.style.backgroundColor = 'red';
}