Brian wrote:
Barry Pearson wrote:
There is a difference between writing for a target audience and
writing for the masses.
There is a difference between writing for a target audience and not
caring whether your audience is capable of reading what you write.
There is a difference between claiming you know the hardware and
software profile of your audience, and actually knowing it.
There is an old military saying. Time spent in reconnaissance is never wasted.
It is important to try to find out such things. A lot of effort can be saved
by doing so. We may identify that only X% of extra users would be gained by
enabling a certain s/w & h/w profile to acces while a web site easily, while
more than X% extra users can be gained by some other means costing the same
amount, such as adding more content or promoting the site.
We may never be certain - either way. So we deal with uncertainty in the
various ways that businesses deal with uncertainty daily. We look at
probabilities and risks, etc. Then we make our decisions and accept the
consequences.
Some principles of marketing have served us well outside the web. They can
serve us well on the web too. And that especially concerns understanding the
potential audiences / customers / etc. It is obvious that we don't need to
serve everyone in the world. We need to understand who we DO need to serve,
and the trade-offs between extra cost v. extra customers.
Whatever web site we are developing, probably most web-accessing people in the
world are not plausibly in the target audience. And their problems are not our
problems. We may simply decide, for example, that people who don't speak
English are not in our target audience. We won't explicitly cater for them. We
won't even waste time thinking about whether they have suitable translation
capability. We may simply decide that non-English-speaking people are not our
problem.
This thread has talked about 800 x 600 screens. What would the discussion have
been if it had talked about 640 x 480 screens? Is there any plausible reason
for any web site developer to spend an extra minute thinking about the issues
of VGA screens? In many cases, I suggest not. Which suggests that we are
entirely valid if we decide whether or not we should cater for people with
particular sceen sizes.
--
Barry Pearson
http://www.Barry.Pearson.name/photography/ http://www.BirdsAndAnimals.info/ http://www.ChildSupportAnalysis.co.uk/