Advanta releases ATLAS BI using Yellowfin Business Intelligence

[YellowFin Announcements]

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Advanta releases ATLAS BI using Yellowfin Business Intelligence

3rd of August, 2007 - Advanta Software, specialist software solutions
provider to the 3PL and logistics markets, announced the release of
ATLAS BI, a state of the art business intelligence module as an
addition to Advanta's ATLAS logistics suite.
ATLAS BI comes as a result of a partnership with local business
intelligence specialist Yellowfin International. Based in Melbourne,
Australia. Yellowfin focuses on the development of business
intelligence solutions that are simple to use and easy to integrate
into a clients' existing IT systems.

The ATLAS BI suite will be enhanced in the near future with; -

Atlas BI Alerts which will allow the establishment of system wide
alerts to be triggered and delivered in response to specific user
defined events. Atlas BI Alerts will utilise SMS and internet email
integration technology to deliver alerts to the designated person or
team.
"Atlas BI offers 3PL and logistics service providers an opportunity
to offer their clients total transparency in business operations and
the ability to measure actual KPI's against target KPI's providing
greater control to the user" said Robert Kery.

"We are very excited with the addition of ATLAS BI to our product
suite. Early feedback from our client bases has been very positive and
we expect many of our clients to take up the ATLAS BI module in the
coming months".

Atlas BI is an advanced business intelligence module developed using
Yellowfin's underlying business intelligence application and providing
the seamless integration to Advanta's ATLAS suite.
Atlas BI improves business performance by presenting meaningful
information in a visually attractive and easy to read format. As part
of the Atlas e-Logistics suite, Atlas BI comprises of a number of
components as shown below:

Atlas BI Ereports is a reporting toolkit which provides for the
development of web based enquiries and reports which are presented in
a visually attractive and simple to read format. Atlas E-reports'
transforms data from data tables into graphical reports which are easy
to analyse. For example pie charts, report tables and line graphs.
Atlas BI Dashboard is adashboard toolkit allowing the development of a
personalised business intelligence dashboard. Atlas Dashboard enhances
the visibility of business performance. It displays performance of
specific objectives against pre defined targets, providing the tools
to improve business decisions through out the organisation.
Atlas Console is a software and services bundle providing a logistics
specific dashboard and reports together with a set of pre configured
data views implementation services.

Robert Kery, Managing Director of Advanta and Glen Rabie, CEO of
Yellowfin commented on the new exciting relationship between the two
software partners.

"For some time we have been searching for a business intelligence
solution that meets the broad range of web reporting and analysis
needs of the 3PL and logistics markets. While there are many products
available, we found Yellowfin's product to be unique. It provides not
only the broad functionality and ease of use required in the logistics
market, but also the necessary interfacing flexibility which has made
it possible to provide a seamless interface to ATLAS. Most
importantly, Yellowfin's product caters for the complexity inherent in
the multi tiered relationship's between 3PL/4PL's, clients and the
client's customers to ensure that the reporting requirements are met
across all levels of the supply chain"

Yellowfin's, Glen Rabie comments "I am confident that Atlas BI will
provide substantial value to logistics service providers and I am
looking forward to a great long term relationship with Advanta
Software"