Accessing "Product name" of a click-one deployed app

[Marc Gravell]

(re-posted from microsoft.public.dotnet.framework.windowsforms due to lack
of response)

If I have a click-once deployed app, I can get the version via:

if (System.Deployment.Application.ApplicationDeployme nt.IsNetworkDeployed) {
System.Deployment.Application.ApplicationDeploymen t ad =
System.Deployment.Application.ApplicationDeploymen t.CurrentDeployment;
version = ad.CurrentVersion;
// blah...
}

However, I can't get hold of the simple name of the app - i.e. the "Product
name" in the publish options. The UpdatedApplicationFullName is not the
user-friendly format.

Is there a simple way to obtain this? Am I using the wrong objects to start
with?

Marc