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useful marketing stats?

hi,

i want to put some useful marketing stats onto a web site but cant
really think of many. ones that i have thought of that would be useful
for marketing are:

- which URL did a user come from? see what paid online advertisements
are working the best.

- ...also, what did that user then go on an buy (if anything).

i have in the past built stats that tell the site owner what areas of
the site are most popular and how many people signed up for the
mailing list in the past month or something.

cheers

burnsy

ps. sorry if this isnt really a php related post but im am aware that
many php developers have built marketing stats.
Jul 17 '05 #1
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