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The Two Sides of Reciprocal Links

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The Two Sides of Reciprocal Links

by Valerian Dinca

Reciprocal links are links with other sites. There is nothing very
complicated here : you link to another site, and that site's webmaster
returns the favor and links back to your site.

The reciprocal links are very important for two major reasons.

1. You earn traffic.
A part of people surfing the other site will click the link to your site
and will visit you.

2. You earn qualified traffic.
If you take care to set up reciprocal links with sites closely related
to the topic of your site, then the visitors that come from related
websites are highly targeted. They are interested in your sites theme
and you have a much better chance of selling them your product.

The number is the side number one of reciprocal links
As you can see, the most links you have, the most traffic you get

The total number of web pages that point links to a related web site
is called "Link Popularity". This concept is very important for search
engines as they consider that site A is more important than site B if
the link popularity of site A is higher than the link popularity of site B.
So the better your popularity, the better your ranking.

Your search engine position is directly affected by the link popularity.
That is how search engines would rank you for a specific keyword,
or specialized theme.

Let's see the Goggle's page rank formula

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))

For math wizards: PR(x) is the PageRank of x, C(x) is the number
of outbound links on a page x, d is a damping factor set between
0 and 1 controlled by Goggle.

As you can see the PageRank is almost completely dependent on
the total number of links to other sites on that page.

That changes completely the meaning of reciprocal links from the
point of view of search engine optimization. A link to your site will
have the highest amount of impact on your PageRank if :

A. The page linking to your site page has a high PageRank.

B. The total number of links on that page is low (just the one link
to your site is the best). A site with a high PageRank but with a large
number of outbound links can nullify the impact on your PageRank.

A high PageRank means also traffic, and it is highly targeted too
because your visitors find your site as a consequence of a query.
As this query is close related to their interest you should expect that
your site will be very attractive to them

But here the most links you have, the most traffic you get is not a
fundamental truth. According to the above formula, for a reciprocal
link its quality is very important. By quality I mean that the link comes
to your site from pages with a high PageRank and a low number of
total links. This is the second side of reciprocal links

And the conclusion is simple : To receive the highest possible targeted
traffic you need a large number of quality reciprocal links.

Copyright 2003
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Valerian Dinca has been around long enough to know what works
and what doesn't. Visit
to learn how to drive thousands of visitors to your site for free
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Jul 16 '05 #1
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Valerian dinca has been around long enough to know what is off topic, and
Jul 17 '05 #2

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