VS2010 for Windows Phone without Marketplace

[robertybob]

Hi.

I am looking to write a personal application that I would like to run from a Windows Phone.

Is it possible to install the program to my phone without putting it in the Windows Phone Marketplace? This is not intended for public use, just for me.

I know Apple allow this sort of thing but there's a fee etc.

All I'd like to do is write a phone application in VS2010 and then install it on my personal phone.

Many thanks.