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how to guide client on optimization or marketing a website?

wiredwizard
P: 3
So does my site need optimization or marketing?

(my response to a recent email from a gentleman asking whether he should optimize or market his website and I was wondering what others think)

Please note that optimizing the site so that the search engines will be able to index it is only a minor part of getting more traffic to your web site.

In regards to weather you need optimization or marketing let me start by saying that if you want your website to generate business you will always need marketing.

In brief Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website'

SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.

The Bottom line for a business websites to be successful is an obvious more traffic issue. Optimizing the site for search engines is of great benefit but in no way should it be substituted for Marketing.
Jul 11 '08 #1
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3 Replies


RedSon
Expert 5K+
P: 5,000
What is the purpose of this post? Do you have any point or were you just using this post as your personal weblog?
Jul 11 '08 #2

wiredwizard
P: 3
I was wondering what others think as it says in the post would like to get some ideas on how to better guide client
Jul 11 '08 #3

RedSon
Expert 5K+
P: 5,000
I was wondering what others think as it says in the post would like to get some ideas on how to better guide client
Maybe next time you should try to title your post a little better so people know what the purpose of it is. If you want feedback or information about optimization and marketing of a website you should mention that, not just name a topic. Full sentences are better then a couple keywords.

I updated the title for you.
Jul 11 '08 #4

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