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how to defend from automatic Ad views

hi, I wrote small Ad engine, servlet which outputs ads to javascript. anybody knows how to defend from programmatic Ad views? or how Google AdSense implemented it?
Sep 5 '07 #1
5 1246
dmjpro
2,476 2GB
hi, I wrote small Ad engine, servlet which outputs ads to javascript. anybody knows how to defend from programmatic Ad views? or how Google AdSense implemented it?

Welcome to TSDN.
What do you mean by AD?
Please explain.

Kind regards,
Dmjpro.
Sep 5 '07 #2
Welcome to TSDN.
What do you mean by AD?
Please explain.

Kind regards,
Dmjpro.
I mean advertisement, like google adsense. It can be text or image, ads are retrieved and displayed based on what user searches on my site. Somebody who uses my ads engine can write script to increase number of ads views on his site. i want to prevent it, detect such cases and suspend his account.
Sep 5 '07 #3
acoder
16,027 Expert Mod 8TB
Can you show the code which shows how you calculate the views?
Sep 5 '07 #4
pbmods
5,821 Expert 4TB
Heya, ScriptNeeded. Welcome to TSDN!

So what you're saying is, you want to calculate the number of UNIQUE impressions per time period. Is this correct?
Sep 5 '07 #5
Heya, ScriptNeeded. Welcome to TSDN!

So what you're saying is, you want to calculate the number of UNIQUE impressions per time period. Is this correct?
Yes you are right, if you know about google adwords and adsense you understand me. What i want to do is to implement something similar to those great ads engines(of course very simple ones). Firstly i need to implement only for myself (for my site only), so it will be something similar to adwords, and then i'll give an opportunity to other site owners to earn money on my ads collection, so it will be something similar to adsense.

The code for calculating views is very simple, it is a servlet which increments hitCount field in database table record, it do so just before sending response to javascript client which triggered request.

Now i have another question regarding this, the question is how to calculate clicks on ads. The simplest solution is to include id of the ad record in a parametr of the request to servlet, and servlet then increments clickCount field of specified ad record.
Does anybody know how other ad/banner networks do this?
and please excuse me for dummy questions, i am new to ad/banner networks business.
Sep 6 '07 #6

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