On Tue, 27 Apr 2004, Trent wrote:
The PGA championship site is one that is frequently cited as an
excellent example of design:
http://www.pga.com/pgachampionship/2004/
A quick assessment with Lynx suggests that it's quite adaptable, which
is a lot better than most commercial offerings. But I'm puzzled that
they would make this mistake - or rather, cluster of mistakes -
<img
src="http://ad.doubleclick.net/ad/pgacom.pgachamp/;sz=468x60;tile=4;ord=12
+3456789?" width="468" height="60" border="0" alt="Ad: Click here for
more info" />Ad: Click here for more info</a>
- (apologies for the line-folding in this posting) producing, of course:
Ad: Click here for more info Ad: Click here for more info
The alt text should clearly be alt="", rather than duplicating the
text that's there anyway. And do I need to mention the dreaded "click
here" disease?
The text really says nothing. It could be an advert for hamburgers,
or condoms, we really have no idea. Presumably, the underlying problem
here is that the ads get rotated, so that the process that's inserting
them has no idea what product the image will be advertising, and has
to insert some uninformative dummy text instead. So -that- part of
the problem needs to be solved somewhere else, if the WAI guidelines
are to be achieved (the *real* content of the page as I got it was
"Get 2 free trial issues ...", and the ad-insertion process needs
re-engineering to cope with that issue, if the WAI is to be taken
seriously).
The graphical design appears to be fixed-width (which in my language
is no kind of compliment!), and on my 135dpi display I get microfonts
with low-contrast colours. It needs a couple of ctrl/+ strokes
before I'm comfortable with it. Which is not to detract from the
good points of the design. Ho hum.
And blind golfers certainly exist.