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Web Authoring | Meta-Tags

P: n/a
Web Authoring | Meta-Tags

The first thing to understand in regard to Meta Tags is the three most
important tags placed in the head of your html documents. They are the
title, description, and keyword meta-tags. If you are missing any of
these meta-tags you are missing the boat.

If you use the following meta-tag formula, and you are not trying to
deceive the spiders, I guarantee you will succeed in increasing your
placement in the search engines.

The basic Meta-Tag formula is TITLE [T] + DESCRIPTION [D] = KEYWORDS
[K].

But understand, YOUR CONTENT MUST EQUAL YOUR TAGS or you may be no
better than the unscrupulous individuals that end up being banned from
the search engines.

I have included for your viewing the three main meta-tags for the
creation of a optimized page. For illustration purposes I will use
Meta-Tags to represent T, D, and K.

T = Search Engine Optimization | Meta-Tags

D = Search Engine Optimization | Meta-Tags

K = meta tags meta-tags search engine optimization
search-engine-optimization

Notice the meta-tags equal the content for meta-tags. No gimmicks, no
schemes, no deception - just plain old Internet integrity, honesty,
and common technology sense.

If all the necessary parts are equal in your meta-tags, don't you
think that it will be easier for the search engines to properly
catalog your site?

The next thing I would like to share is that every page within your
site should have different tags. In other words, imagine if you were
the web developer of an online bank [ let's call it - Standard Online
Banking ] that offers free checking accounts, credit cards, debit
cards, mortgage loans, and of course online banking. You would apply
the formula as follows:

Meta-Tags for Standard Online Bank
T = Standard Online Banking
D = Standard Online Banking
K = standard online banking online-banking standard-online-banking

Meta-Tags for Checking Accounts
T = Standard Online Banking | Checking Accounts
D = Standard Online Banking | Checking Accounts
K = checking accounts checking-accounts

Meta-Tags for Credit Cards
T = Standard Online Banking | Credit Cards
D = Standard Online Banking | Credit Cards
K = credit cards credit-cards

Meta-Tags for Debit Cards
T = Standard Online Banking | Debit Cards
D = Standard Online Banking | Debit Cards
K = debit cards debit-cards

Meta-Tags for Mortgage Loans
T = Standard Online Banking | Mortgage Loans
D = Standard Online Banking | Mortgage Loans
K = mortgage loans mortgage-loans

Meta-Tags for Online Checking
T = Standard Online Banking | Free Online Checking
D = Standard Online Banking | Free Online Checking
K = free online checking online-checking free-online-checking

By now you should be able to visualize the constant in these examples.
Did you notice I only emphasized the subject matter on each page once?
Did you notice I did not try to cram tons of keywords in the
meta-tags?

Meta-tags were not created for you to fill the space with words that
have no relationship to you content, but are to enhance the content of
your page. Not the other way around.

TITLE + DESCRIPTION = KEYWORDS or T + D = K

The advanced meta-tag formula for search engine optimization is a
continuance of the basic formula with a few additions.

The Subject Title [ST] must equal the Title [T] and the Site Content
[SC] must equal the Description [D]. In other words: T = SUBJECT TITLE
[ST] = SITE CONTENT [SC] = D = K

For best results this formula should be duplicated throughout a
minimum of fifty inter-linking separate static html pages, all
displaying proper meta-tags. The reason for this is that many
professional developers code their pages in Php, ASP, JSP and other
dynamically generated content which is sometimes bypassed by the
search engines.

These designers produce some of the best websites on the web and
deserve to receive the highest placement. However, their customers may
loose site traffic to competitors simply because their site isn't
ranked at the top - and the main reason is that the sites do not
properly publish meta-tags.

Most search engines CAN NOT and WILL NOT spider or catalog dynamic
content. This leaves you with the problem of how to obtain top
rankings. By producing a minimum of fifty inter-linking static pages
you can overcome this dilemma and have your site obtain the highest
position it deserves.

References:
http://www.cee.odu.edu/html/html_meta_tag.php#META
http://www.3m7.net/meta-tags.html
http://www.w3.org

Web Authoring | Meta-Tags

by Hans Schnauber

Always serve with a little humor.
http://www.3m7.net/

Web Authoring | Meta-Tags
Released on 15 Apr 2004 [ tax day ]
Jul 20 '05 #1
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24 Replies


P: n/a
Day Bird Loft wrote:
The first thing to understand in regard to Meta Tags
....is how little you understand them.
the three most important tags placed in the head of your html
documents. They are the title, description, and keyword meta-tags.
Title is certainly useful, and is required by the dtd. Description less
so; it is used only infrequently by search engines. Keyword tags are
entirely useless, ignored due to past abuse.
The basic Meta-Tag formula is TITLE [T] + DESCRIPTION [D] = KEYWORDS
[K].
Gee, so it's mathmatical?
These designers produce some of the best websites on the web and
deserve to receive the highest placement. However, their customers
may loose
The problem I see is that you loosed this silly advice on usenet.
site traffic to competitors simply because their site isn't ranked at
the top - and the main reason is that the sites do not properly
publish meta-tags.
Meta tags are either ignored by search engines, or do not figure in the
rankings.
Most search engines CAN NOT and WILL NOT spider or catalog dynamic
content.


Google will catalog at least some dynamic content:
http://www.google.com/webmasters/2.html

--
Brian (remove "invalid" from my address to email me)
http://www.tsmchughs.com/
Jul 20 '05 #2

P: n/a
Day Bird Loft wrote:
The first thing to understand in regard to Meta Tags
....is how little you understand them.
the three most important tags placed in the head of your html
documents. They are the title, description, and keyword meta-tags.
Title is certainly useful, and is required by the dtd. Description less
so; it is used only infrequently by search engines. Keyword tags are
entirely useless, ignored due to past abuse.
The basic Meta-Tag formula is TITLE [T] + DESCRIPTION [D] = KEYWORDS
[K].
Gee, so it's mathmatical?
These designers produce some of the best websites on the web and
deserve to receive the highest placement. However, their customers
may loose
The problem I see is that you loosed this silly advice on usenet.
site traffic to competitors simply because their site isn't ranked at
the top - and the main reason is that the sites do not properly
publish meta-tags.
Meta tags are either ignored by search engines, or do not figure in the
rankings.
Most search engines CAN NOT and WILL NOT spider or catalog dynamic
content.


Google will catalog at least some dynamic content:
http://www.google.com/webmasters/2.html

--
Brian (remove "invalid" from my address to email me)
http://www.tsmchughs.com/
Jul 20 '05 #3

P: n/a
lo**@pigeons.ws (Day Bird Loft) wrote in message news:<b3**************************@posting.google. com>...
The first thing to understand in regard to Meta Tags is the three most
important tags placed in the head of your html documents. They are the
title, description, and keyword meta-tags. If you are missing any of
these meta-tags you are missing the boat.
I discuss those things myself:
http://webtips.dan.info/titles.html

The title is indeed very important. The META Description has some
usefulness, as it's used on occasion on the results page of search
engines. The META Keywords are used seldom or never these days,
though it probably doesn't hurt anything to include (non-spammy) meta
keyword tags anyway just in case.
Meta-Tags for Standard Online Bank
T = Standard Online Banking
D = Standard Online Banking
K = standard online banking online-banking standard-online-banking


It's foolish to have the description be exactly the same as the title;
when a search result is presented with the title followed by the
description, this will look very redundant. It's better to have a
sentence that further describes the site in the description field.

I believe keywords are supposed to be separated by commas, though
since they're not really used in any consistent way these days it
probably doesn't matter.

--
Dan
Jul 20 '05 #4

P: n/a
lo**@pigeons.ws (Day Bird Loft) wrote in message news:<b3**************************@posting.google. com>...
The first thing to understand in regard to Meta Tags is the three most
important tags placed in the head of your html documents. They are the
title, description, and keyword meta-tags. If you are missing any of
these meta-tags you are missing the boat.
I discuss those things myself:
http://webtips.dan.info/titles.html

The title is indeed very important. The META Description has some
usefulness, as it's used on occasion on the results page of search
engines. The META Keywords are used seldom or never these days,
though it probably doesn't hurt anything to include (non-spammy) meta
keyword tags anyway just in case.
Meta-Tags for Standard Online Bank
T = Standard Online Banking
D = Standard Online Banking
K = standard online banking online-banking standard-online-banking


It's foolish to have the description be exactly the same as the title;
when a search result is presented with the title followed by the
description, this will look very redundant. It's better to have a
sentence that further describes the site in the description field.

I believe keywords are supposed to be separated by commas, though
since they're not really used in any consistent way these days it
probably doesn't matter.

--
Dan
Jul 20 '05 #5

P: n/a
"Day Bird Loft" <lo**@pigeons.ws> wrote in
comp.infosystems.www.authoring.html:
The first thing to understand in regard to Meta Tags is the three most
important tags placed in the head of your html documents. They are the
title, description, and keyword meta-tags. If you are missing any of
these meta-tags you are missing the boat.


I hope you're just mindlessly copying from an old Web site, because
if you wrote that yourself you're seriously confused.

Hardly any search engines even look at the "keywords" meta tag.
"Description" is somewhat more often used, I grant you.

See searchenginewatch.com -- if I've remembered the site name
correctly.

Search engines do look at "title", but it's not a meta tag.

--
Stan Brown, Oak Road Systems, Cortland County, New York, USA
http://OakRoadSystems.com/
HTML 4.01 spec: http://www.w3.org/TR/html401/
validator: http://validator.w3.org/
CSS 2 spec: http://www.w3.org/TR/REC-CSS2/
2.1 changes: http://www.w3.org/TR/CSS21/changes.html
validator: http://jigsaw.w3.org/css-validator/
Jul 20 '05 #6

P: n/a
"Day Bird Loft" <lo**@pigeons.ws> wrote in
comp.infosystems.www.authoring.html:
The first thing to understand in regard to Meta Tags is the three most
important tags placed in the head of your html documents. They are the
title, description, and keyword meta-tags. If you are missing any of
these meta-tags you are missing the boat.


I hope you're just mindlessly copying from an old Web site, because
if you wrote that yourself you're seriously confused.

Hardly any search engines even look at the "keywords" meta tag.
"Description" is somewhat more often used, I grant you.

See searchenginewatch.com -- if I've remembered the site name
correctly.

Search engines do look at "title", but it's not a meta tag.

--
Stan Brown, Oak Road Systems, Cortland County, New York, USA
http://OakRoadSystems.com/
HTML 4.01 spec: http://www.w3.org/TR/html401/
validator: http://validator.w3.org/
CSS 2 spec: http://www.w3.org/TR/REC-CSS2/
2.1 changes: http://www.w3.org/TR/CSS21/changes.html
validator: http://jigsaw.w3.org/css-validator/
Jul 20 '05 #7

P: n/a
Brian <us*****@julietremblay.com.invalid> wrote in message news:<10*************@corp.supernews.com>...
Day Bird Loft wrote:
The first thing to understand in regard to Meta Tags
...is how little you understand them.


i think you should do a little research on tags before you make your
uneducated statements.
the three most important tags placed in the head of your html
documents. They are the title, description, and keyword meta-tags.
Title is certainly useful, and is required by the dtd. Description less
so; it is used only infrequently by search engines. Keyword tags are
entirely useless, ignored due to past abuse.


not when all parts are as one
The basic Meta-Tag formula is TITLE [T] + DESCRIPTION [D] = KEYWORDS
[K].


Gee, so it's mathmatical?
These designers produce some of the best websites on the web and
deserve to receive the highest placement. However, their customers
may loose


The problem I see is that you loosed this silly advice on usenet.
site traffic to competitors simply because their site isn't ranked at
the top - and the main reason is that the sites do not properly
publish meta-tags.


Meta tags are either ignored by search engines, or do not figure in the
rankings.
Most search engines CAN NOT and WILL NOT spider or catalog dynamic
content.


Google will catalog at least some dynamic content:
http://www.google.com/webmasters/2.html


yes this is true - but i said most search engines - not mentioning
google - as they will spider content if there is a link to the page.

hans
http://www.3m7.net/search-optimization.html
Jul 20 '05 #8

P: n/a
Brian <us*****@julietremblay.com.invalid> wrote in message news:<10*************@corp.supernews.com>...
Day Bird Loft wrote:
The first thing to understand in regard to Meta Tags
...is how little you understand them.


i think you should do a little research on tags before you make your
uneducated statements.
the three most important tags placed in the head of your html
documents. They are the title, description, and keyword meta-tags.
Title is certainly useful, and is required by the dtd. Description less
so; it is used only infrequently by search engines. Keyword tags are
entirely useless, ignored due to past abuse.


not when all parts are as one
The basic Meta-Tag formula is TITLE [T] + DESCRIPTION [D] = KEYWORDS
[K].


Gee, so it's mathmatical?
These designers produce some of the best websites on the web and
deserve to receive the highest placement. However, their customers
may loose


The problem I see is that you loosed this silly advice on usenet.
site traffic to competitors simply because their site isn't ranked at
the top - and the main reason is that the sites do not properly
publish meta-tags.


Meta tags are either ignored by search engines, or do not figure in the
rankings.
Most search engines CAN NOT and WILL NOT spider or catalog dynamic
content.


Google will catalog at least some dynamic content:
http://www.google.com/webmasters/2.html


yes this is true - but i said most search engines - not mentioning
google - as they will spider content if there is a link to the page.

hans
http://www.3m7.net/search-optimization.html
Jul 20 '05 #9

P: n/a
da*@tobias.name (Daniel R. Tobias) wrote in message news:<aa**************************@posting.google. com>...
lo**@pigeons.ws (Day Bird Loft) wrote in message news:<b3**************************@posting.google. com>...
The first thing to understand in regard to Meta Tags is the three most
important tags placed in the head of your html documents. They are the
title, description, and keyword meta-tags. If you are missing any of
these meta-tags you are missing the boat.


I discuss those things myself:
http://webtips.dan.info/titles.html

The title is indeed very important. The META Description has some
usefulness, as it's used on occasion on the results page of search
engines. The META Keywords are used seldom or never these days,
though it probably doesn't hurt anything to include (non-spammy) meta
keyword tags anyway just in case.
Meta-Tags for Standard Online Bank
T = Standard Online Banking
D = Standard Online Banking
K = standard online banking online-banking standard-online-banking


It's foolish to have the description be exactly the same as the title;
when a search result is presented with the title followed by the
description, this will look very redundant. It's better to have a
sentence that further describes the site in the description field.

I believe keywords are supposed to be separated by commas, though
since they're not really used in any consistent way these days it
probably doesn't matter.


Foolish - this formula has placed over 5000 pages at the top of their
categories. Foolish I think not - but if you believe it is that is
fine.

*smiles*

hans
http://www.3m7.net/page-ranking.html
Jul 20 '05 #10

P: n/a
da*@tobias.name (Daniel R. Tobias) wrote in message news:<aa**************************@posting.google. com>...
lo**@pigeons.ws (Day Bird Loft) wrote in message news:<b3**************************@posting.google. com>...
The first thing to understand in regard to Meta Tags is the three most
important tags placed in the head of your html documents. They are the
title, description, and keyword meta-tags. If you are missing any of
these meta-tags you are missing the boat.


I discuss those things myself:
http://webtips.dan.info/titles.html

The title is indeed very important. The META Description has some
usefulness, as it's used on occasion on the results page of search
engines. The META Keywords are used seldom or never these days,
though it probably doesn't hurt anything to include (non-spammy) meta
keyword tags anyway just in case.
Meta-Tags for Standard Online Bank
T = Standard Online Banking
D = Standard Online Banking
K = standard online banking online-banking standard-online-banking


It's foolish to have the description be exactly the same as the title;
when a search result is presented with the title followed by the
description, this will look very redundant. It's better to have a
sentence that further describes the site in the description field.

I believe keywords are supposed to be separated by commas, though
since they're not really used in any consistent way these days it
probably doesn't matter.


Foolish - this formula has placed over 5000 pages at the top of their
categories. Foolish I think not - but if you believe it is that is
fine.

*smiles*

hans
http://www.3m7.net/page-ranking.html
Jul 20 '05 #11

P: n/a
Stan Brown <th************@fastmail.fm> wrote in message news:<MP************************@news.odyssey.net> ...
"Day Bird Loft" <lo**@pigeons.ws> wrote in
comp.infosystems.www.authoring.html:
The first thing to understand in regard to Meta Tags is the three most
important tags placed in the head of your html documents. They are the
title, description, and keyword meta-tags. If you are missing any of
these meta-tags you are missing the boat.


I hope you're just mindlessly copying from an old Web site, because
if you wrote that yourself you're seriously confused.

Hardly any search engines even look at the "keywords" meta tag.
"Description" is somewhat more often used, I grant you.

See searchenginewatch.com -- if I've remembered the site name
correctly.

Search engines do look at "title", but it's not a meta tag.


Yes I did write that myself - and no i do not follow the info
propegated by searchenginewatch. there information is not accurate!
however, if you want to follow them go ahead they enjoy the company.

hans
http://www.terapeta.net/hans-schnauber.html
Jul 20 '05 #12

P: n/a
Stan Brown <th************@fastmail.fm> wrote in message news:<MP************************@news.odyssey.net> ...
"Day Bird Loft" <lo**@pigeons.ws> wrote in
comp.infosystems.www.authoring.html:
The first thing to understand in regard to Meta Tags is the three most
important tags placed in the head of your html documents. They are the
title, description, and keyword meta-tags. If you are missing any of
these meta-tags you are missing the boat.


I hope you're just mindlessly copying from an old Web site, because
if you wrote that yourself you're seriously confused.

Hardly any search engines even look at the "keywords" meta tag.
"Description" is somewhat more often used, I grant you.

See searchenginewatch.com -- if I've remembered the site name
correctly.

Search engines do look at "title", but it's not a meta tag.


Yes I did write that myself - and no i do not follow the info
propegated by searchenginewatch. there information is not accurate!
however, if you want to follow them go ahead they enjoy the company.

hans
http://www.terapeta.net/hans-schnauber.html
Jul 20 '05 #13

P: n/a
Day Bird Loft lo**@pigeons.ws wrote:
Stan Brown <th************@fastmail.fm> wrote in message news:<MP************************@news.odyssey.net> ...

See searchenginewatch.com -- if I've remembered the site name
correctly.

Search engines do look at "title", but it's not a meta tag.


Yes I did write that myself - and no i do not follow the info
propegated by searchenginewatch. there information is not accurate!
however, if you want to follow them go ahead they enjoy the company.


when you can get the sort of rankings Danny Sullivan can then I'll take
you out of the killfile...for the moment I'm afraid you appear to be a
first rate blowhard, a second rate spammer, and a third rate SEO with
delusions of grandeur

--
eric
www.ericjarvis.co.uk
we don't need to make things idiot-proof,
we need to make idiots thing-proof
Jul 20 '05 #14

P: n/a
Day Bird Loft lo**@pigeons.ws wrote:
Stan Brown <th************@fastmail.fm> wrote in message news:<MP************************@news.odyssey.net> ...

See searchenginewatch.com -- if I've remembered the site name
correctly.

Search engines do look at "title", but it's not a meta tag.


Yes I did write that myself - and no i do not follow the info
propegated by searchenginewatch. there information is not accurate!
however, if you want to follow them go ahead they enjoy the company.


when you can get the sort of rankings Danny Sullivan can then I'll take
you out of the killfile...for the moment I'm afraid you appear to be a
first rate blowhard, a second rate spammer, and a third rate SEO with
delusions of grandeur

--
eric
www.ericjarvis.co.uk
we don't need to make things idiot-proof,
we need to make idiots thing-proof
Jul 20 '05 #15

P: n/a
"Day Bird Loft" <lo**@pigeons.ws> wrote in
comp.infosystems.www.authoring.html:
Brian <us*****@julietremblay.com.invalid> wrote in message news:<10*************@corp.supernews.com>...
Day Bird Loft wrote:
> The first thing to understand in regard to Meta Tags


...is how little you understand them.


i think you should do a little research on tags before you make your
uneducated statements.


Fine words from someone who (a) thinks "title" is a meta-tag and (b)
can't even find the Shift key.

--
Stan Brown, Oak Road Systems, Cortland County, New York, USA
http://OakRoadSystems.com/
HTML 4.01 spec: http://www.w3.org/TR/html401/
validator: http://validator.w3.org/
CSS 2 spec: http://www.w3.org/TR/REC-CSS2/
2.1 changes: http://www.w3.org/TR/CSS21/changes.html
validator: http://jigsaw.w3.org/css-validator/
Jul 20 '05 #16

P: n/a
"Day Bird Loft" <lo**@pigeons.ws> wrote in
comp.infosystems.www.authoring.html:
Brian <us*****@julietremblay.com.invalid> wrote in message news:<10*************@corp.supernews.com>...
Day Bird Loft wrote:
> The first thing to understand in regard to Meta Tags


...is how little you understand them.


i think you should do a little research on tags before you make your
uneducated statements.


Fine words from someone who (a) thinks "title" is a meta-tag and (b)
can't even find the Shift key.

--
Stan Brown, Oak Road Systems, Cortland County, New York, USA
http://OakRoadSystems.com/
HTML 4.01 spec: http://www.w3.org/TR/html401/
validator: http://validator.w3.org/
CSS 2 spec: http://www.w3.org/TR/REC-CSS2/
2.1 changes: http://www.w3.org/TR/CSS21/changes.html
validator: http://jigsaw.w3.org/css-validator/
Jul 20 '05 #17

P: n/a
Eric Jarvis <we*@ericjarvis.co.uk> wrote in message news:<MP************************@news.individual.n et>...

when you can get the sort of rankings Danny Sullivan can then I'll take
you out of the killfile...
danny sullivan hasn't even come close to the number of top rankings
that we have done. he has just conned enough individuals to listen to
his bunk.

see http://searchenginewatch.com/about/article.php/2155651
for the moment I'm afraid you appear to be a first rate blowhard, a second
rate spammer, and a third rate SEO with delusions of grandeur.


just watch how the present SEO rankings change over the next few weeks
:-) i think you will have a good surprise how some of the present day
SEOs will be pushed of the top. that is why i am now going public with
the facts so everyone will be on an even keel.

before you speak with your seat you may want to pull the scales from
your portal - or at least do a little research.

the butterfly guy
http://www.terapeta.net/the-butterfly-guy.html
http://www.wired.com/news/culture/0,1284,9655,00.html
http://www.google.com/search?sourcei...et+declaration
Jul 20 '05 #18

P: n/a
Eric Jarvis <we*@ericjarvis.co.uk> wrote in message news:<MP************************@news.individual.n et>...

when you can get the sort of rankings Danny Sullivan can then I'll take
you out of the killfile...
danny sullivan hasn't even come close to the number of top rankings
that we have done. he has just conned enough individuals to listen to
his bunk.

see http://searchenginewatch.com/about/article.php/2155651
for the moment I'm afraid you appear to be a first rate blowhard, a second
rate spammer, and a third rate SEO with delusions of grandeur.


just watch how the present SEO rankings change over the next few weeks
:-) i think you will have a good surprise how some of the present day
SEOs will be pushed of the top. that is why i am now going public with
the facts so everyone will be on an even keel.

before you speak with your seat you may want to pull the scales from
your portal - or at least do a little research.

the butterfly guy
http://www.terapeta.net/the-butterfly-guy.html
http://www.wired.com/news/culture/0,1284,9655,00.html
http://www.google.com/search?sourcei...et+declaration
Jul 20 '05 #19

P: n/a
Eric Jarvis <we*@ericjarvis.co.uk> wrote in message news:<MP************************@news.individual.n et>...
when you can get the sort of rankings Danny Sullivan can then I'll take
you out of the kill file.


eric

here is just a taste of what shall come. only number 3 now BUT it will
move to number 1.

see http://www.google.com/search?hl=en&l...q=SEO+Web+Guru
for http://www.3m7.net/alabama/005.html

the following phrases are right behind - but you need to give google
time to spider the content.

higher rankings
search optimization
seo professionals
seo seminars

this is just to name a few. don't mean to sound like some kind of
braggart but i do know this business quite well.

if you have another terms i should use let me know and i will be more
than happy to write content for it.

hans / the seo web guru
http://www.3m7.net/web-guru.html
Jul 20 '05 #20

P: n/a
Eric Jarvis <we*@ericjarvis.co.uk> wrote in message news:<MP************************@news.individual.n et>...
when you can get the sort of rankings Danny Sullivan can then I'll take
you out of the kill file.


eric

here is just a taste of what shall come. only number 3 now BUT it will
move to number 1.

see http://www.google.com/search?hl=en&l...q=SEO+Web+Guru
for http://www.3m7.net/alabama/005.html

the following phrases are right behind - but you need to give google
time to spider the content.

higher rankings
search optimization
seo professionals
seo seminars

this is just to name a few. don't mean to sound like some kind of
braggart but i do know this business quite well.

if you have another terms i should use let me know and i will be more
than happy to write content for it.

hans / the seo web guru
http://www.3m7.net/web-guru.html
Jul 20 '05 #21

P: n/a
lo**@pigeons.ws (Day Bird Loft) wrote in message news:<b3**************************@posting.google. com>...

[re putting identical text in title and description]
Foolish - this formula has placed over 5000 pages at the top of their
categories. Foolish I think not - but if you believe it is that is
fine.


Foolish in the logical-structural, bigger-picture sense when you think
about what the overall purpose of the tags are and what things they're
used for, instead of just focusing narrowly on temporary manipulation
of search positioning. As I say in my site:

=== begin excerpt

When you're putting separate META descriptions on each page, don't
just copy the TITLE of each page onto the META DESCRIPTION line! I've
seen people do that, and it's got to be the silliest thing to do with
the description field... even sillier than copying the same
description on all pages in your site. When a user sees the
description in a search engine results page, it will be shown
underneath the title, so there's no sense in repeating it. Come up
with a different description, preferably in complete (but concise)
sentences with correct spelling, grammar, punctuation, and
capitalization, to complement your title rather than echoing it. Keep
it brief, though, since many search engines will truncate it if it's
long.

The Wrong Way:

<TITLE>MegaCorp New Product Releases</TITLE>
<META NAME="description" CONTENT="MegaCorp New Product Releases">

See how silly this looks in a search engine:

MegaCorp New Product Releases
MegaCorp New Product Releases

The Right Way:

<TITLE>MegaCorp New Product Releases</TITLE>
<META NAME="description" CONTENT="Descriptions of the hot new products
MegaCorp has released recently, such as the MegaNet Astrogator Web
browser.">

This comes out much better:

MegaCorp New Product Releases
Descriptions of the hot new products MegaCorp has released
recently, such as the MegaNet Astrogator Web browser.

=== end excerpt

Nevertheless, despite lack of obsessive focus on search engine
positioning, I haven't done too badly at getting my sites well-ranked.
Here are a few examples:

Search string: mail format
#3 in Google: http://mailformat.dan.info/

Search string: top posting
#6 in Google: http://mailformat.dan.info/quoting/top-posting.html

Search string: bottom posting
#2 in Google: http://mailformat.dan.info/quoting/bottom-posting.html

Search string: web tips
#3 in Google: http://webtips.dan.info/

Search string: domain name conflicts
#10 in Google: http://domains.dantobias.com/

Search string: tiffany
#3 in Google: http://www.tiffany.org/

Search string: tatiana
#2 in Google: http://www.tatiana.info/

Search string: archaic english
#2 in Google: http://dan.tobias.name/frivolity/archaic-grammar.html

--
Dan
Jul 20 '05 #22

P: n/a
lo**@pigeons.ws (Day Bird Loft) wrote in message news:<b3**************************@posting.google. com>...

[re putting identical text in title and description]
Foolish - this formula has placed over 5000 pages at the top of their
categories. Foolish I think not - but if you believe it is that is
fine.


Foolish in the logical-structural, bigger-picture sense when you think
about what the overall purpose of the tags are and what things they're
used for, instead of just focusing narrowly on temporary manipulation
of search positioning. As I say in my site:

=== begin excerpt

When you're putting separate META descriptions on each page, don't
just copy the TITLE of each page onto the META DESCRIPTION line! I've
seen people do that, and it's got to be the silliest thing to do with
the description field... even sillier than copying the same
description on all pages in your site. When a user sees the
description in a search engine results page, it will be shown
underneath the title, so there's no sense in repeating it. Come up
with a different description, preferably in complete (but concise)
sentences with correct spelling, grammar, punctuation, and
capitalization, to complement your title rather than echoing it. Keep
it brief, though, since many search engines will truncate it if it's
long.

The Wrong Way:

<TITLE>MegaCorp New Product Releases</TITLE>
<META NAME="description" CONTENT="MegaCorp New Product Releases">

See how silly this looks in a search engine:

MegaCorp New Product Releases
MegaCorp New Product Releases

The Right Way:

<TITLE>MegaCorp New Product Releases</TITLE>
<META NAME="description" CONTENT="Descriptions of the hot new products
MegaCorp has released recently, such as the MegaNet Astrogator Web
browser.">

This comes out much better:

MegaCorp New Product Releases
Descriptions of the hot new products MegaCorp has released
recently, such as the MegaNet Astrogator Web browser.

=== end excerpt

Nevertheless, despite lack of obsessive focus on search engine
positioning, I haven't done too badly at getting my sites well-ranked.
Here are a few examples:

Search string: mail format
#3 in Google: http://mailformat.dan.info/

Search string: top posting
#6 in Google: http://mailformat.dan.info/quoting/top-posting.html

Search string: bottom posting
#2 in Google: http://mailformat.dan.info/quoting/bottom-posting.html

Search string: web tips
#3 in Google: http://webtips.dan.info/

Search string: domain name conflicts
#10 in Google: http://domains.dantobias.com/

Search string: tiffany
#3 in Google: http://www.tiffany.org/

Search string: tatiana
#2 in Google: http://www.tatiana.info/

Search string: archaic english
#2 in Google: http://dan.tobias.name/frivolity/archaic-grammar.html

--
Dan
Jul 20 '05 #23

P: n/a
"Daniel R. Tobias" <da*@tobias.name> wrote in
comp.infosystems.www.authoring.html:

Dan, I agree with your advice in principle but I'm about to nit-pick
your example.
Come up
with a different description, preferably in complete (but concise)
sentences with correct spelling, grammar, punctuation, and
capitalization, to complement your title rather than echoing it.
I'm curious. Why do you recommend a sentence as better than a
phrase? Maybe it's just me, but usually a phrase seems to flow more
naturally. (Judging from your example, it seems to flow more
naturally for you too. :-)
The Right Way:

<TITLE>MegaCorp New Product Releases</TITLE>
<META NAME="description" CONTENT="Descriptions of the hot new products
MegaCorp has released recently, such as the MegaNet Astrogator Web
browser.">


I would lose "Descriptions of" from the content -- it's just extra
words. "New" and "recently" are also redundant -- change to
"MegaCorp's hot new products, such as ..." And definitely lose the
period because it's not a sentence.

--
Stan Brown, Oak Road Systems, Cortland County, New York, USA
http://OakRoadSystems.com/
HTML 4.01 spec: http://www.w3.org/TR/html401/
validator: http://validator.w3.org/
CSS 2 spec: http://www.w3.org/TR/REC-CSS2/
2.1 changes: http://www.w3.org/TR/CSS21/changes.html
validator: http://jigsaw.w3.org/css-validator/
Jul 20 '05 #24

P: n/a
SEO Seminars
Eric Jarvis <we*@ericjarvis.co.uk> wrote in message news:<MP************************@news.individual.n et>...

eric
seo seminars

hi eric

pages are beginning to be spidered - seo seminars just went to number
2 position

see http://www.google.com/search?hl=en&i...=Google+Search

Title: SEO Seminars
http://www.3m7.net/seo-seminars.html
Jul 20 '05 #25

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