Web Authoring | Meta-Tags
The first thing to understand in regard to Meta Tags is the three most
important tags placed in the head of your html documents. They are the
title, description, and keyword meta-tags. If you are missing any of
these meta-tags you are missing the boat.
If you use the following meta-tag formula, and you are not trying to
deceive the spiders, I guarantee you will succeed in increasing your
placement in the search engines.
The basic Meta-Tag formula is TITLE [T] + DESCRIPTION [D] = KEYWORDS
[K].
But understand, YOUR CONTENT MUST EQUAL YOUR TAGS or you may be no
better than the unscrupulous individuals that end up being banned from
the search engines.
I have included for your viewing the three main meta-tags for the
creation of a optimized page. For illustration purposes I will use
Meta-Tags to represent T, D, and K.
T = Search Engine Optimization | Meta-Tags
D = Search Engine Optimization | Meta-Tags
K = meta tags meta-tags search engine optimization
search-engine-optimization
Notice the meta-tags equal the content for meta-tags. No gimmicks, no
schemes, no deception - just plain old Internet integrity, honesty,
and common technology sense.
If all the necessary parts are equal in your meta-tags, don't you
think that it will be easier for the search engines to properly
catalog your site?
The next thing I would like to share is that every page within your
site should have different tags. In other words, imagine if you were
the web developer of an online bank [ let's call it - Standard Online
Banking ] that offers free checking accounts, credit cards, debit
cards, mortgage loans, and of course online banking. You would apply
the formula as follows:
Meta-Tags for Standard Online Bank
T = Standard Online Banking
D = Standard Online Banking
K = standard online banking online-banking standard-online-banking
Meta-Tags for Checking Accounts
T = Standard Online Banking | Checking Accounts
D = Standard Online Banking | Checking Accounts
K = checking accounts checking-accounts
Meta-Tags for Credit Cards
T = Standard Online Banking | Credit Cards
D = Standard Online Banking | Credit Cards
K = credit cards credit-cards
Meta-Tags for Debit Cards
T = Standard Online Banking | Debit Cards
D = Standard Online Banking | Debit Cards
K = debit cards debit-cards
Meta-Tags for Mortgage Loans
T = Standard Online Banking | Mortgage Loans
D = Standard Online Banking | Mortgage Loans
K = mortgage loans mortgage-loans
Meta-Tags for Online Checking
T = Standard Online Banking | Free Online Checking
D = Standard Online Banking | Free Online Checking
K = free online checking online-checking free-online-checking
By now you should be able to visualize the constant in these examples.
Did you notice I only emphasized the subject matter on each page once?
Did you notice I did not try to cram tons of keywords in the
meta-tags?
Meta-tags were not created for you to fill the space with words that
have no relationship to you content, but are to enhance the content of
your page. Not the other way around.
TITLE + DESCRIPTION = KEYWORDS or T + D = K
The advanced meta-tag formula for search engine optimization is a
continuance of the basic formula with a few additions.
The Subject Title [ST] must equal the Title [T] and the Site Content
[SC] must equal the Description [D]. In other words: T = SUBJECT TITLE
[ST] = SITE CONTENT [SC] = D = K
For best results this formula should be duplicated throughout a
minimum of fifty inter-linking separate static html pages, all
displaying proper meta-tags. The reason for this is that many
professional developers code their pages in Php, ASP, JSP and other
dynamically generated content which is sometimes bypassed by the
search engines.
These designers produce some of the best websites on the web and
deserve to receive the highest placement. However, their customers may
loose site traffic to competitors simply because their site isn't
ranked at the top - and the main reason is that the sites do not
properly publish meta-tags.
Most search engines CAN NOT and WILL NOT spider or catalog dynamic
content. This leaves you with the problem of how to obtain top
rankings. By producing a minimum of fifty inter-linking static pages
you can overcome this dilemma and have your site obtain the highest
position it deserves.
References:
http://www.cee.odu.edu/html/html_meta_tag.php#META
http://www.3m7.net/meta-tags.html
http://www.w3.org
Web Authoring | Meta-Tags
by Hans Schnauber
Always serve with a little humor.
http://www.3m7.net/
Web Authoring | Meta-Tags
Released on 15 Apr 2004 [ tax day ]