You have to find radio airplay time if you're going to be heard and
we're not just talking the local college campus. The trick is called
promotion. Now that doesn't mean you just put your press kit in an
envelope with a demo and hope they take pity on you. Perhaps you call
a station and they give you the standard pitch of, "Send it and if we
like it we'll put you in rotation." After a few months of never
hearing your music, you automatically think you're not worthy.
First, don't buy that. You're one of hundreds, maybe even thousands
depending on your city. Your disc will probably end up in the trash
or, for more enterprising DJ's, on Ebay in a one-cent CD sale. If you
want to be heard and make potential sales, you have to stand out from
the crowd, and in this jewel of an article, I'll show you Five(5)
Knock 'em Dead Ways to Do Just That!:
#1 - Get your CD into the right hands. The intern that's too busy to
getting coffee or typing up a report for the station manager isn't
going to be the one making the airplay decision. So find out who the
head honcho is in that department and touch base with them. If the
club you're playing at charges an admission or you have a show coming
up offer to send the stations tickets to give away to listeners. Now
keep in mind you can't give the tickets to the staff, since that's
illegal and called payola, but you can offer free giveaway items to
your potential audience.
#2 - If you've got one station in your pocket, then drop names. Let
them know that WABC is playing your music and it's getting a great
response.
#3 - Make genuine friends in the business. If you've got a disc jockey
that's got you in rotation and really likes your sound, get to know
them. Find out why they enjoy it and see if they've gotten any
responses from listeners. If they haven't, ask if perhaps they might Q
& A their callers about your music so you get a feel for your target
audience. It's not a bad idea to ask them for a testimonial or quote
if they're well known in your area if you know them personally. People
help people. That's a fact so if you treat your area disc jockeys like
a living and
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