Patrick wrote:
Are the differences between a search engine, a subject directory and a
meta search engine significant for an ebusiness web site owner?
A meta search engine merely uses ordinary existing search engines.
A subject directory classifies websites into some category.
Could anyone point me towards the differences between these three that
are significant for an ebusiness web site owner?
I can't think of any major differences between a search engine and a
meta-search engine for a web site owner.
Any help appreciated.
pat
You can simply forget about meta search engines as there is nothing you
can do to improve your position in any one of them and, frankly, you are
not going to get any (significant) traffic from them anyways.
The "classic" search engines are very important, but there is not too many
of them you have to worry about
: Google, MSN, Yahoo are going to be the
bulk of your traffic, maybe few more. The best way to learn about
positioning in those would be to stick around in
alt.internet.search-engines group. We have its Web interface here if you
like:
http://www.1-script.com/forums/newsgroup1-.htm
The directories are also nice to have under your belt as some people tend
to trust directories more because they are manned, and the listings should
have been approved by a human, which makes them more important to some
people. This is actually a drawback, too: since they have to be approved,
they usually have to wait months and years until it happens. So,
directories are probably not going to be the mainstream of your search
engine -related promotion.
I would suggest that you also have to look at pay-per-click (PPC) type of
ads. one of the most prominent, but by far not the only one out there, is
Google AdWords. Pay them a visit, see if it works for you.
Good luck!
Sincerely,
Dmitri
http://www.1-script.com/1_search/
Get search engine for your site
http://www.1-script.com/install/
Check out my CGI scripts installation offer
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