472,965 Members | 2,050 Online
Bytes | Software Development & Data Engineering Community
Post Job

Home Posts Topics Members FAQ

Join Bytes and contribute your articles to a community of 472,965 developers and data experts.

Sure-Fire Techniques that will Boost your Email Click-Through Rates

With more than 3.7 billion users in 2017, email is now stronger than ever. According to statistics, a staggering 269 billion emails are sent every day.

Given these astonishing figures, it’s not surprising that email marketing has remained the nerve center of every successful digital marketing campaign. Namely, 80% of retail professionals consider it the most powerful customer retention booster.

So, what does this mean for your eCommerce?

Don’t fool yourself believing that you’re the only one using this form of marketing to connect with your customers. Your competition is fierce. Moreover, as your customers receive mountains of similar emails every day, they will go with those that stand out.

So, to rise above your competitors, you need to make yourself heard and inspire your recipients to choose to open your email.

Make Them an Offer They Cannot Refuse

Let’s imagine this. A stranger asks you to give them your address or phone number. So, what would you do in a situation like this? The chances are you’d run away, right?

The same goes for you and your customers. Never assume they know who you are. They won’t give their email address to you unless you give them a reason to do so. In the world of email marketing, this reason is called a lead magnet.

A lead magnet is actually a reward your customers get for providing their email address. It can be in a form of ebooks, checklists, templates, infographics, video series, and so on.

However, you should never forget that, with the rise of the internet, your competition also grows. Therefore, to hook your target audience’s attention, you need to make them an irresistible offer.

• Know what keeps your customers up at night and offer content that helps them solve these problems.
• Be concise and clearly point out what your visitors get by joining your email list.
• Focus on content that is easy-to-digest, such as videos or infographics.
• Offer continuous content upgrades.
• Highlight your content’s value and credibility.

Craft a Powerful Subject Line

Once you collect your target audience’s email addresses, you need to craft an email that converts. Like I’ve already mentioned, your recipients get a myriad of emails similar to yours every day. And, to grab their attention, you first need to get them to hear you out.

Remember, the first step to monetizing your audiences is your subject line.

Namely, your subject line is the very beginning of your relationship with your customers. Most importantly, this is when they decide whether to open your email or not. Research shows that 69% of recipients mark emails as spam, based on their subject line alone.

So, to write a subject line that resonates with your target audience, you need to:

• Clearly tell what they get in return for completing the desired action.
• Keep it short to help your recipients scan it from beginning to end. It should be less than 50 characters.
• Personalize your subject line, but avoid using your recipients’ names.
• Be professional. Remember, your tone indicates how credible your eCommerce is.
• Leverage words denoting urgency to trigger FOMO (the fear of missing out), as they can boost your open rate by 20%. Still, make sure you use them naturally and rationally.

Segment and Personalize

If you want your recipients to click, you need to provide them with relevant information. And, to do so, you need to know who they are. That’s where target audience segmentation shines. This means taking numerous factors into consideration, from their age and location to their education, preferences, and buying habits.

To build trust and connect with your recipients on a more personal level, you need to humanize your brand. Use pronouns like “I” or “we,” insert an email signature, and add your photo to show that there is a real person behind the email.

Get your Formatting Right

The visual appeal of your email determines whether your target audience will read your message from beginning to end or ditch it immediately. To keep them interested in what you have to offer, you need to format your email properly.

For starters, we’re living in a mobile-first era. According to statistics, 48% of all emails are opened via mobile devices, while 69% of users will immediately abandon an email that is not optimized for mobile. So, similarly to your website, your emails need to be responsive.

• Implement single-column formatting to make your text easier to read and your CTA button more prominent.
• The width of your email needs to be adequate. Namely, emails that are either too narrow or too wide make a bad impression and boost your bounce rates.
• Make sure your email is easy to scan. Break up your text into smaller, easy-to-read paragraphs, have subheadings, leave a lot of white space, and take advantage of bulleted lists. Also, make sure it’s readable by choosing the right font size.
• Your CTA needs to easy to spot and tap. Make sure it stands out and yet matches other colors and fonts you use.

Focus on Engaging Content

Getting your recipient to open your email is important, but it’s pointless if they don’t read it and perform the desired action. That’s where your content steps in. This is the element that adds value to your message and keeps your potential customers interested.

First, traditional blog posts are great, but they’re not enough. In today’s hyperconnected world of AI and VR, your customers’ preferences have changed. They want visual stimuli, content that excites them and interacts with them.

For example, your customers are more eager to watch a video about a product than to read about it. Precisely because of this, emails with the term “video” in a subject line receive 19% higher open rates and 65% higher click-through rates. The same goes for other forms of visual content, such as images, infographics, gifs, and memes.


Email marketing is an immensely important aspect of your online presence. It drives quality traffic to your site, turns your leads into loyal customers, makes your content more transparent and, most importantly, helps you build lasting relationships with your customers.

So, please, don’t take it for granted.

Once you’re all set, don’t forget to keep track of your most important email marketing KPIs, such as open rates, click-through rates, and unsubscribe rates. This way, you will know what works for your eCommerce and give your email marketing campaign a boost.

Hope this helps!
Mar 14 '18 #1
0 2541

Sign in to post your reply or Sign up for a free account.

Similar topics

by: eric | last post by:
I upgraded my server from Redhat 7.3 to Redhat 9. Now all my programs that send email through PHP do not work. Do I need to set something else somewhere? I have Redhat 9, Apache 2.0.40 and PHP...
by: ynott | last post by:
I have an Access database with 58 fields in one table. I wrote many of the field names so that they were descriptive so that others could figure it out in the future. As an example, one field...
by: Joel de Guzman | last post by:
Hello, Boost (www.boost.org) is an open, collaborative effort that includes thousands of programmers from the C++ community at large. Boost is hoping to retire the existing logo...
by: sifar | last post by:
Hi, This is my first post to this Group. A] I am trying to create a escalation page which will mail an escalation report of a faulty product. Items needed on Page: -----------------------
by: Dag Sunde | last post by:
My understanding of regular expressions is rudimentary, at best. I have this RegExp to to a very simple validation of an email-address, but it turns out that it refuses to accept mail-addresses...
by: jdph40 | last post by:
I have a form in Access 97 on which I have an unbound list box filled with our employees names from tblEmployees. When you select an employee's name and click a button, the following code is run...
by: JD | last post by:
Within asp.net I know it is possible to validate that a user has entered in a correctly formatted email address. However, what I want to be able to do is to verify that the email address entered is...
by: Jim Bradstreet | last post by:
Hi, I have a very large text file export of email messages from an email client. I've imported into access. It is not segregated in any way except by the message which contains, among...
by: =?Utf-8?B?RGF2aWQsIHRoZSBncmVhdA==?= | last post by:
Hi, Is there a way to validate an email address and to check whether it is sendable? Function EmailTo(ToEmail, FromEmail, strSubject, strBody) Set objMessage = CreateObject("CDO.Message")...
by: Warren Tang | last post by:
Hi I am using the mail function to send a mail like this: $b = mail("my_real_email_address@gmail.com", "Hello from PHP", "Hi, finally sent an email successfully"); But it failed. Could you...
by: lllomh | last post by:
Define the method first this.state = { buttonBackgroundColor: 'green', isBlinking: false, // A new status is added to identify whether the button is blinking or not } autoStart=()=>{
by: DJRhino | last post by:
Was curious if anyone else was having this same issue or not.... I was just Up/Down graded to windows 11 and now my access combo boxes are not acting right. With win 10 I could start typing...
by: Aliciasmith | last post by:
In an age dominated by smartphones, having a mobile app for your business is no longer an option; it's a necessity. Whether you're a startup or an established enterprise, finding the right mobile app...
by: giovanniandrean | last post by:
The energy model is structured as follows and uses excel sheets to give input data: 1-Utility.py contains all the functions needed to calculate the variables and other minor things (mentions...
by: NeoPa | last post by:
Hello everyone. I find myself stuck trying to find the VBA way to get Access to create a PDF of the currently-selected (and open) object (Form or Report). I know it can be done by selecting :...
by: isladogs | last post by:
The next Access Europe meeting will be on Wednesday 1 Nov 2023 starting at 18:00 UK time (6PM UTC) and finishing at about 19:15 (7.15PM) Please note that the UK and Europe revert to winter time on...
by: nia12 | last post by:
Hi there, I am very new to Access so apologies if any of this is obvious/not clear. I am creating a data collection tool for health care employees to complete. It consists of a number of...
by: NeoPa | last post by:
Introduction For this article I'll be focusing on the Report (clsReport) class. This simply handles making the calling Form invisible until all of the Reports opened by it have been closed, when it...
by: GKJR | last post by:
Does anyone have a recommendation to build a standalone application to replace an Access database? I have my bookkeeping software I developed in Access that I would like to make available to other...

By using Bytes.com and it's services, you agree to our Privacy Policy and Terms of Use.

To disable or enable advertisements and analytics tracking please visit the manage ads & tracking page.