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Does email marketing really work to promote your website ?

I have sent more than 10,000 promoting newsletters across the world but still there is not good response on my website.
Though, I kept suitable subject and content for those newsletters.
All I found is either users are not opening the mail or unsubscribing themselves from these newsletters.

I am wondering if email marketing really works to promote your website?
May 8 '12 #1
2 6320
2,428 Expert Mod 2GB
It has to be relevant to the recipients. It might even have to do with the quality of the newsletter.

If you are sending to targeted lists that have a very specific topic, then your ad should be be relevant to them.

There are other factors involved too:
Maybe the provider you are using to send is being flagged as spam
The ad/create is not that good: it lacks offer or relevancy

It's not easy and requires a lot of testing & patience.

Hope that helps a little.
May 8 '12 #2
273 100+
depend on what tools are you using for newsletter.
Sep 27 '12 #3

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