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BIRT + Yellowfin + ANN mashup make Advanced Business Intelligence

Security solutions provider EXTOL MSC Berhad has developed a neural
network predictive analysis engine and is now working with Australian
business intelligence company Yellowfin to develop a front end that is
integrated with Yellowfin's reporting, that can be delivered to

Under the tie up, Yellowfin will make the new engine called
"Artificial Neural Networks" (ANN) available with its business
intelligence solution for local and international markets. Users will
have a highly insightful predictive solution to access optimized
results from their business processes, according to EXTOLS MSC's chief
executive officer Justin Tan

Tan said, with the ANN technology, users are able to have a computing
system that resembles the human brain in acquiring knowledge through
self-learning. Currently, humans are assisted to perform various
complex tasks. ANN has the capability to address problems that are
difficult or impossible to resolve by traditional computational and
statistics methods. This technology can be deployed for face
recognition, IP clustering, geo-location analysis, credit card
processing, fraud detection, human resource application, vehicle
traffic management, postal industry, market research data mining or
any data sample in a complex environment that needs behavior

According to Tan, Extol is looking for more partners from various
industries to bundle the ANN technology into their products.

We are already advanced in talking to two new potential partners and
we expect the mature markets that are already utilizing ANN to be
interested in incorporating this solution into their application," he

A similar concept to optimization, Tan said the ANN plus Yellowfin
solution will benefit most industries to optimize the use of their
resources to achieve desirable results.

Additionally the response time in producing the desired output is
faster. In the financial sector, by incorporating the ANN engine with
an active rules based system, we are able to increase the detection of
legitimate fraud transactions in a shorter time period".

Extol has been aggressively involved in artificial intelligence
research and is currently working on a new ANN generation that
operates on pattern recognition rather than rules. This will play an
important role in providing intelligence to computer systems.

Yellowfin's CEO, Glen Rabie said the company has an established
presence in the local financial, insurance and telecommunications
industries. "We believe the collaboration with Extol will allow us to
better serve clients in these industries. With ANN predictive
analysis, customers will be attracted to this new technology as it
gives the potential to save time, reduce costs and substantially drive
business revenue"

Sep 25 '07 #1
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