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Dumb IBM Marketing?

P: n/a
Ian

Has anyone else seen the current DB2 ad campaign playing in the current
trade rags - "DB2 Won't Abandon You" - with the implication that Oracle
is evil because it desupported Oracle 8i last year.

Am I missing something, or is this a completely stupid argument? IBM
desupported DB2 UDB v7.2. Every software vendor desupports old versions
of software.

Like IBM, I'm sure Oracle is willing to support old versions of their
products if you are willing to pay enough!


Ian
Nov 12 '05 #1
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6 Replies


P: n/a
"Ian" <ia*****@mobileaudio.com> wrote in message
news:42**********@newsfeed.slurp.net...

Has anyone else seen the current DB2 ad campaign playing in the current
trade rags - "DB2 Won't Abandon You" - with the implication that Oracle
is evil because it desupported Oracle 8i last year.

Am I missing something, or is this a completely stupid argument? IBM
desupported DB2 UDB v7.2. Every software vendor desupports old versions
of software.

Like IBM, I'm sure Oracle is willing to support old versions of their
products if you are willing to pay enough!

Ian


What exactly did it say, and why do you thing they were referring to Oracle
8i?
Nov 12 '05 #2

P: n/a
Ian
Mark A wrote:

What exactly did it say, and why do you thing they were referring to Oracle
8i?


The copy says,

"Perhaps you've heard: Oracle desupported Oracle Database 8i last year.
Meaning potential headaches, higher cost or a complete migration to
current versions of Oracle. Fortunately, IBM offers ongoing,
around-the-clock service and support of DB2."
So what am I missing? Oracle could write write the exact same
statement and be correct. Just replace "Oracle" with IBM and
"Database 8i" with "DB2 UDB v7.2".

Nov 12 '05 #3

P: n/a

"Ian" <ia*****@mobileaudio.com> wrote in message
news:42**********@newsfeed.slurp.net...
Mark A wrote:

What exactly did it say, and why do you thing they were referring to Oracle 8i?


The copy says,

"Perhaps you've heard: Oracle desupported Oracle Database 8i last year.
Meaning potential headaches, higher cost or a complete migration to
current versions of Oracle. Fortunately, IBM offers ongoing,
around-the-clock service and support of DB2."

So what am I missing? Oracle could write write the exact same
statement and be correct. Just replace "Oracle" with IBM and
"Database 8i" with "DB2 UDB v7.2".


You're missing attribution for the quote. It looks like something an
industry analyst would say, or any one of the online technology sites that
play with MySQL and then think they are "RDBMS Experts" and then start
saying anything and everything.

--
Matt Emmerton
Nov 12 '05 #4

P: n/a
Ian
Matt Emmerton wrote:
"Ian" <ia*****@mobileaudio.com> wrote in message
The copy says,

"Perhaps you've heard: Oracle desupported Oracle Database 8i last year.
Meaning potential headaches, higher cost or a complete migration to
current versions of Oracle. Fortunately, IBM offers ongoing,
around-the-clock service and support of DB2."

So what am I missing? Oracle could write write the exact same
statement and be correct. Just replace "Oracle" with IBM and
"Database 8i" with "DB2 UDB v7.2".

You're missing attribution for the quote. It looks like something an
industry analyst would say, or any one of the online technology sites that
play with MySQL and then think they are "RDBMS Experts" and then start
saying anything and everything.


There's no attribution for what I quoted in the ad- this was straight
copy. The ad does talk about performance, etc. and references some
analyst reports.

I'm just surprised by this ad. Looks like an ad that Oracle would run -
I wonder if IBM just hired some marketing firm that worked for Oracle?
Ian
Nov 12 '05 #5

P: n/a

"Ian" <ia*****@mobileaudio.com> wrote in message
news:42**********@newsfeed.slurp.net...
Mark A wrote:

What exactly did it say, and why do you thing they were referring to
Oracle 8i?


The copy says,

"Perhaps you've heard: Oracle desupported Oracle Database 8i last year.
Meaning potential headaches, higher cost or a complete migration to
current versions of Oracle. Fortunately, IBM offers ongoing,
around-the-clock service and support of DB2."
So what am I missing? Oracle could write write the exact same
statement and be correct. Just replace "Oracle" with IBM and
"Database 8i" with "DB2 UDB v7.2".


Where is the ad? I'd like to see it.
Nov 12 '05 #6

P: n/a
bka
Numerous customers are still supported on v6 and v7 (even on OS/2)
through the next few years through reasonably priced service extensions
which are generally cheaper than the standard passport advantage
contract.

Nov 12 '05 #7

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