Pick a name that will tell your prospective clients what you are about.
For example if your focus is on database, then use words like:
data, database, db, information, etc
If your focus is industry specific like mobile:
mobi, mobile, air, wireless, handset etc.
To get projects, you'll have to do some marketing and some sales. Call people you might know at other companies, ask if they have any short term projects. Network, go to industry events. Market yourself by setting up a website, business phone, buy some advertising, etc. Get involved in online communities that cater to your type of software development.
Good Luck,