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Overture/Yahoo & Google PPC referral tracking

Hi

My customer has signed up for Yahoo/Overture and Google PPC (Pay Per Click)
and I need to be able to track what sessions are referred via them. It
appears that referrals from Yahoo/Overture pass certain parameters in the
querystring such as "OVRAW" and "OVKEY". Does anyone know if this can be
100% relied upon or is there a better way of achieving what I want to do?

My customer also signs up for Google Adwords and I could do with being able
to reliably determine which referrals come from where if possible.

Any advice most gratefully received.

Ben

Sep 5 '06 #1
2 1220
I think all advertisers allow the site to specify a landing page for the ad.
This is usually the way to track the referals.

"Ben Fidge" <no****@nospam.comwrote in message
news:OS****************@TK2MSFTNGP05.phx.gbl...
Hi

My customer has signed up for Yahoo/Overture and Google PPC (Pay Per
Click) and I need to be able to track what sessions are referred via them.
It appears that referrals from Yahoo/Overture pass certain parameters in
the querystring such as "OVRAW" and "OVKEY". Does anyone know if this can
be 100% relied upon or is there a better way of achieving what I want to
do?

My customer also signs up for Google Adwords and I could do with being
able to reliably determine which referrals come from where if possible.

Any advice most gratefully received.

Ben

Sep 5 '06 #2
Hi Winista

Thanks for your response. Can you elaborate on this further please.

Ben
"Winista" <wi*****@gmail.comwrote in message
news:ue**************@TK2MSFTNGP03.phx.gbl...
>I think all advertisers allow the site to specify a landing page for the
ad. This is usually the way to track the referals.

"Ben Fidge" <no****@nospam.comwrote in message
news:OS****************@TK2MSFTNGP05.phx.gbl...
>Hi

My customer has signed up for Yahoo/Overture and Google PPC (Pay Per
Click) and I need to be able to track what sessions are referred via
them. It appears that referrals from Yahoo/Overture pass certain
parameters in the querystring such as "OVRAW" and "OVKEY". Does anyone
know if this can be 100% relied upon or is there a better way of
achieving what I want to do?

My customer also signs up for Google Adwords and I could do with being
able to reliably determine which referrals come from where if possible.

Any advice most gratefully received.

Ben


Sep 5 '06 #3

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