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Organizing lead files

P: n/a
I have a question regarding working with seperate files and organizing
these files. The company I'm working for is a small comuter company
that calls people that have went to computer trade shows...we have
computer based CBTs sent out and learning over the Internet. I'm new
in this company and am trying to set up a program that seperates leads
that are having not a good response or that we aren't able to contect
by phone...and then put them with an e-mail marketing program. What
type of program would be best to use OR what are the pros and cons of
using ACT! versus ACCESS. Don't know too much about ACT! but it seems
like it could work well for being able to contact people by e-mail. I
know there are was of importing lists of potential customers with
Access but not so much with ACT! Would appreciate any feedback.
Nov 13 '05 #1
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